Best Practice Cases in Branding by Keller, Kevin Lane pdf kjac
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Best Practice Cases in Branding by Keller, Kevin Lane pdf
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Best Practice Cases in Branding by Kevin Lane Keller is a comprehensive collection of case studies that showcase successful branding strategies from various companies around the world. Each case study provides an in-depth analysis of the branding challenges faced by the company, the strategies implemented to overcome these challenges, and the results achieved. The cases cover a wide range of industries and sectors, including consumer goods, technology, retail, and services, offering valuable insights into the best practices in branding. By exam