Brand Management: Research, Theory and Practice by Heding, Tilde pdf xtgo
Robert Pullen at Jackson
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Brand Management: Research, Theory and Practice by Heding, Tilde pdf
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Brand Management: Research, Theory and Practice by Heding, Tilde is a comprehensive guide that delves into the intricacies of managing a brand effectively. The book combines research, theory, and practical applications to provide a well-rounded understanding of brand management. It covers various aspects of branding, including brand positioning, brand equity, brand image, and brand communication. The authors explore the latest trends in brand management and incorporate case studies to illustrate real-world examples. The book also discusses the