Consumer Behavior: Buying, Having, and Being (11th Edition) by Michael R. Solomon pdf acbq
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Consumer Behavior: Buying, Having, and Being (11th Edition) by Michael R. Solomon pdf
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Consumer Behavior: Buying, Having, and Being (11th Edition) by Michael R. Solomon is a comprehensive and insightful textbook that explores the various factors influencing consumers' purchasing decisions, possessions, and identities. Solomon delves into the psychological, sociological, and anthropological aspects of consumer behavior, providing a thorough understanding of how individuals choose, use, and relate to products and services. The book covers a wide range of topics, including motivation, perception, attitudes, and cultural influences o