Essentials of Marketing by Charles W. Lamb pdf ywln
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Essentials of Marketing by Charles W. Lamb pdf
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Essentials of Marketing by Charles W. Lamb is a comprehensive and practical guide to the fundamental concepts and strategies of marketing. This textbook covers essential topics such as market research, consumer behavior, product development, pricing, promotion, and distribution. With a focus on real-world examples and case studies, this book provides students with a clear understanding of how marketing principles are applied in today's business environment. The author, Charles W. Lamb, is a renowned marketing expert who has written numerous tex