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It covers the latest database standards: SQL: 1999, SQL/PSM, SQL/CLI, JDBC, ODL, and XML, with broader coverage of SQL than most other texts. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. The presentation emphasizes the essential unity of the subject matter and develops physical insight by stressing the microscopic content of the theory.