Global Marketing: A Decision-Oriented Approach (4th Edition) by Svend Hollensen pdf fscy

Amanda Williams at Lafayette

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Global Marketing: A Decision-Oriented Approach (4th Edition) by Svend Hollensen pdf

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Global Marketing: A Decision-Oriented Approach (4th Edition) by Svend Hollensen is a comprehensive and practical guide that provides a strategic perspective on global marketing. This book is designed to help students and professionals understand the complexities of international marketing and make informed decisions in a global context. The author covers a wide range of topics, including global marketing research, market entry strategies, international product development, and global branding. The book also explores the cultural, political, and