International Marketing by Cateora, Philip R. pdf vejn
Andrew Collier at Killeen
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International Marketing by Cateora, Philip R. pdf
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International Marketing by Cateora, Philip R. is a comprehensive textbook that provides a thorough overview of the principles and practices of marketing on a global scale. The book covers a wide range of topics, including the impact of globalization on marketing strategies, cultural differences and their effect on consumer behavior, international market research, and the development of effective marketing campaigns for diverse international markets. It also delves into the complexities of international trade agreements, regulatory issues, and e