Introduction to Behavioral Economics by Wilkinson, Nick pdf ntar
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Introduction to Behavioral Economics by Wilkinson, Nick pdf
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Introduction to Behavioral Economics by Wilkinson, Nick is a comprehensive and accessible introduction to the field of behavioral economics. The book provides a clear overview of the key concepts and theories in behavioral economics, including prospect theory, loss aversion, and heuristics. Wilkinson explores how individuals make decisions in real-world situations, and how these decisions are influenced by psychological factors such as cognitive biases and social norms. The book also discusses the practical applications of behavioral economics