LOOSE-LEAF ESSENTIALS OF MARKETING by Jr., William Perreault pdf mfvp
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LOOSE-LEAF ESSENTIALS OF MARKETING by Jr., William Perreault pdf
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Loose-leaf Essentials of Marketing by Jr., William Perreault is a comprehensive textbook that covers the fundamental concepts and principles of marketing. It provides a detailed overview of the marketing process, including market research, consumer behavior, segmentation, targeting, and positioning. The book also delves into the various elements of the marketing mix, such as product, price, promotion, and distribution. Additionally, it explores the role of marketing in a global context, as well as the ethical and social responsibilities of mark