marketing 8th edition grewal--levy.pdf mufb
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marketing 8th edition grewal--levy.pdf
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"Marketing" (8th edition) by Dhruv Grewal and Michael Levy is a widely recognized textbook that offers a comprehensive and contemporary overview of marketing principles, strategies, and practices. It is designed for undergraduate students, but its in-depth content also serves as a valuable resource for professionals and anyone seeking to understand the modern marketing landscape. The book focuses on the key concepts of marketing, including the importance of creating value, customer satisfaction, and long-term relationships, while emphasizing the role of technology and digital marketing in today’s fast-evolving business environment.