Matthew Diggity
Manager at emailstrategies
In 2025, designing eye-catching, high-converting emails has never been easier thanks to the wide range of tools available to marketers and small business owners. The best email template builders 2025 combine ease of use, flexibility, and modern design capabilities to help users craft professional emails without needing to code. Platforms like Stripo, BeeFree, Mailchimp, and Moosend stand out by offering drag-and-drop functionality, pre-designed templates, and responsive layouts that look great on any device. Stripo, for example, is known for its advanced design features and the ability to export templates to almost any ESP, while BeeFree remains a favorite for its sleek interface and collaborative design tools.
Mailchimp continues to be a go-to for many small businesses because of its all-in-one approach—users can design, automate, and send campaigns from one place. Its template builder is intuitive, offering hundreds of professionally designed layouts that can be customized with ease. Moosend, on the other hand, appeals to budget-conscious users with powerful automation and a user-friendly email editor that doesn’t skimp on design flexibility. Each of these platforms also offers time-saving features like reusable content blocks, saved styles, and template libraries that streamline the campaign creation process for busy marketers.
When choosing among the best email template builders 2025, the decision often comes down to specific needs. Marketers who require advanced customization and team collaboration may lean toward Stripo or BeeFree, while those looking for an all-in-one platform might prefer Mailchimp. Moosend is an ideal choice for growing small businesses looking to maximize value without sacrificing quality. Regardless of the tool, features like mobile optimization, dynamic content insertion, and built-in testing tools have become standard, helping businesses of all sizes deliver polished, high-performing emails. In the end, the right platform is the one that balances design freedom, ease of use, and integrations that support your email marketing goals.