Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches by Berger, Arthur Asa pdf pqkm
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"Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches" by Arthur Asa Berger provides a comprehensive overview of research methods in the field of media and communication. The book covers both qualitative and quantitative approaches, offering a balanced perspective on the various methodologies used in media research. Berger introduces readers to the fundamental principles of research design, data collection, and analysis, while also discussing the ethical considerations that researchers must take i