Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card) by Fred M. Feinberg pdf lunl
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Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card) by Fred M. Feinberg is a comprehensive and up-to-date textbook that covers the fundamental concepts, methods, and cases in marketing research. The book provides a thorough overview of the research process, from problem definition and research design to data collection and analysis. It also includes a variety of real-world case studies that illustrate how marketing research is applied in practice. The inclusion of a Qualtrics Printed Access Card allows s