principles of marketing 17th edition kotler armstrong pdf grzi @
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principles of marketing 17th edition kotler armstrong pdf
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The Principles of Marketing 17th Edition by Kotler and Armstrong is a widely used textbook that provides a comprehensive overview of the key principles and concepts in the field of marketing. The book covers topics such as market research, consumer behavior, branding, product development, pricing strategies, promotional tactics, and distribution channels. It is a valuable resource for students, professionals, and anyone interested in understanding the fundamental principles of marketing and how they can be applied in real-world business scenarios.