Small Business Management: Launching and Growing Entrepreneurial Ventures (with Online Premium Site Printed Access Card) by Justin G. Longenecker pdf hsta
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"Small Business Management: Launching and Growing Entrepreneurial Ventures" by Justin G. Longenecker is a comprehensive textbook that provides a detailed overview of the key principles and practices involved in managing a small business. The book covers a wide range of topics, including the entrepreneurial mindset, business planning, marketing strategies, financial management, operations management, and human resource management. It also includes real-world examples and case studies to help students understand how these concepts are applied in