Strategic Management of Technology and Innovation by Robert Burgelman pdf prub
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Strategic Management of Technology and Innovation by Robert Burgelman pdf
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Strategic Management of Technology and Innovation by Robert Burgelman is a comprehensive and insightful book that delves into the complex and dynamic nature of managing technology and innovation within organizations. Burgelman explores how companies can leverage technology and innovation to create sustainable competitive advantages, adapt to changing market conditions, and drive long-term growth. The book emphasizes the importance of aligning technology and innovation strategies with overall business objectives, as well as the need for effectiv