Strategic Marketing by Cravens, David W. pdf lbpm
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Strategic Marketing by Cravens, David W. pdf
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Strategic Marketing by Cravens, David W. is a comprehensive textbook that explores the strategic aspects of marketing and provides a framework for developing and implementing successful marketing strategies. The book covers a wide range of topics, including market analysis, competitive analysis, segmentation, targeting, positioning, branding, product development, pricing, distribution, promotion, and marketing metrics. It emphasizes the importance of aligning marketing strategies with overall business objectives and provides practical tools and